Today we’re launching Activate, the brand facing platform, powered by Crowd Analyzer. Providing on-demand research with the most effective digital consumer intelligence produc

Some Context

After the remarkable success of our consumer- facing platform Activate for Social Media Buzz powered by TaskSpotting, a Crowd Analyzer company, we’re leveraging on the wisdom with a crowd of over 300k people across Middle East and Southeast Asia. TaskSpotting is the consumer facing app that serves as the conduit for information flow from the crowd to businesses. Giving brands access to real-time market research and results. With our new product, brands become their own research agencies with a few simple clicks. 

Let us tell you more about this game-changing platform..

Fulfills the Research Trifecta: Speed, Quality and Cost 

Activate for Market Research empowers brand managers to gather targeted consumer insights in order to make data-driven decisions. By using Activate, brands have direct control over research questions, target, survey format and results. It’s a one-stop-shop for both social and digital media. With this unique platform you don’t need to sacrifice speed, quality or cost anymore when it comes to research. 

Ultimate Flexibility for a Variety of Uses

The game-changing platform could be used for different research purposes by brands across all industries. Some of the key uses include:

• Dipstick analysis to test a hypothesis
• Validating a thesis during a new product launch
• Understanding consumer behavior directly from the target audience
• Pulse consumer surveys about brand features or reputation
• Virtual focus groups
• Research & development for regional needs

Create and Analyze the Most Effective Surveys 

Crowd Analyzer’s Activate for Market Research is a platform built for the most convenient research methods and with the most frequently used formats, making brand managers their very own research experts. The above key uses for Activate could be utilized with the following variety of questionnaire formats:

• Multiple Choice questions
• Single-answer questions (open ended ones)
• Multi-select in multiple choice questions
• Text Questions with a comment box for more detailed answers
• Yes/No questions
• Opinion scale 
• Rating questions

AI Powered Insights 

Talking of speed, with AI helping surface the insights in Crowd Analyzer’s dashboard, you have immediate access to not only your survey results but analyzed data of it based on your target. Normally this would have taken analysts hours to collect and analyze, but with machine learning we’re freeing up human minds for more important work.

Targeting Has Never Been Easier

Leveraging thousands of people across the Middle East and Southeast Asia, Crowd Activate for Market Research facilitates the creation of customized surveys based on your need, access to analyzed data with AI powered insights and identification of the targeted audience based on:

• Location 
• Gender (you can even be more specific with a percentage of female vs male correspondents while creating your survey)
• Age range 

  If any further attributes are needed while choosing the target for your survey, our team of experts will be on it to validate the request and help you achieve your ultimate goal. 

  We can’t wait for users to get their hands on this and experience the depth in research, analysis and targeting with Crowd Analyzer. Reach out to our experts to know more about this product and how it can be tailored to your brand.